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A few pointers to improve Cover Letter success

Submitted by Amit Puri - Managing Consultant, Sandbox Advisors on December 2, 2009 – 11:18 amNo Comment

Looking for a job and want to get more interviews? A good and well written cover letter can help.

Here are a few quick points to help improve your cover letter

  • Be specific: There is nothing more putting-off than a generic cover letter, which is used to apply to all positions. Put in the time/effort to make your cover letter as relevant/specific for the job you are applying to. It will be noticed and I can assure you that it is a breath of fresh air for a recruiter
  • Use a good headline: The headline needs to catch the recruiter’s attention. Stay clear of the usual/boring/much-overused headlines such as - “Telecom Engineer - Resume Attached” or “CV Client Service Representative, 5.2 years experience”. How about something like “Award Winning Client Service Professional, Interested in Account Manager position”
  • Highlight relevant experience/achievements: You need to know what the requirements for the position are and mention relevant experience - “Handled maximum number of MNC client accounts amongst peers and increased client satisfaction by X%”
  • State what you want: Especially if you are sending in a general application (i.e. not for a specific/advertised post), make sure you tell the person what you want. Is it an interview with that person, forwarding your application to the relevant people, a phone call to discuss further and so on.

So spend some time behind your cover letter and you should see the results soon.



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Amit Puri - Managing Consultant, Sandbox Advisors

Amit is an experienced career, business and HR professional. Previously, he has worked with organisations such as Bain & Company, Morgan Stanley and Citigroup. Amit has advanced degrees/qualifications in Career Counselling, Organisational Psychology & HR, Occupational Psychometrics, Career/Life Coaching, Business and Finance.

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