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Articles by Frankie Mao

Frankie, Founder of Executives Branding, is a Career Branding Expert who specialises in working with Middle to Senior Level Executives in Singapore. He has 20 years of both corporate and people development experience.

Personal Branding: An introduction + 10 steps to build a strong career brand
March 2, 2011 – 11:52 am | No Comment

Personal branding is not new. It’s always been with us. Before there was a name for it, people were assessing other people’s reputation and promise of value before deciding whether to partner, hire, or do business with them.