Guest Contributor: Chris Y from College Recruiter

In today’s ever changing global environment, people are looking to new media streams in order to not only distribute their messages to the right people, but also to get them noticed. The field of job recruiting is no different, and it is entering the digital era with the use of SMS. Almost everyone has a cell phone these days, and more and more cell phones have Internet access or some kind of enhanced ability, and it is important to take advantage of this fact in order to reach out to potential job applicants. This is especially the case when recruiting for internships or entry level jobs, as the most likely applicants for these are young and very tech savvy.

In addition to being, almost guaranteed, the absolute fastest way to get in contact with a potential applicant, it is a way to quickly and informally interact with someone in order to gauge how genuine his/her interest is, and whether he/she is worth the energy, effort, and cost of a more formal recruiting process. SMS recruiting has already been used with great success in collegiate sports recruiting, in order to get around restrictions in communications between a school and a potential student athlete. There is no reason why a company that has an exclusive internship or entry level job cannot use this method as well.

A recruiter who is unfamiliar with the SMS recruiting technique might wonder how to send text via email. It is actually a simple and straight forward process and can be done with any email account. Most recruiters simply send an email to the recipient, and then using the mobile phone number on their resume, send a BCC to the phone number via the standard SMS email address for each carrier.

SMS recruiting is going to play an increasingly important role in quickly reaching out to the proper candidates to conduct a first and informal screening and to decide if they are worth the effort of a more formal recruiting process. It is very easy to use, and will help ensure that recruiters get the quality of applicants that they are looking for.

Source: Sandbox Advisors, Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates seeking entry-level jobs and other career opportunities.